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Cricket: Pepsi Cricket World Cup 2011 Campaign: Change the Game | MBA Skool-Study.Learn.Share.
For the cricket world cup 2011, Pepsi came up with the latest ad campaign “Change the game”. A lot of cricket stars like MS Dhoni, Harbhajan Singh, Sehwag, Suresh Raina and Kevin Peitersen are their brand ambassadors. This ad campaign showcases Pepsi as one of the main factors in these cricket players learning a few special skills which sets them apart on the field. Dhoni learns his ‘helicopter shot’, Harbhajan spins his ‘doosra’, Pietersen learns the ‘Palti Hit’ or the switch hit. This way, the ad campaign clearly establishes that Pepsi soft-drink is not only popular with these stars, but it also is an integral part of their game.
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LetsDiscuss: Maslow’s Hierarchy - Is it for all ?
Human needs are the force behind all development. The wheel was developed for easier travel, fire was discovered for gaining warmth and light bulb was invented to show the way in the dark. Human needs have always been the driving force behind any action taken by people, so that they can fulfill their needs. This is where the great psychologist Abraham Maslow came up with the Hierarchy of Needs. This hierarchy of human requirements classifies the needs of human beings into 5 categories namely physiological, safety, love/ belonging, esteem and self actualization at the apex. But can human needs be actually ordered into an ascending pyramid?
1 comment | | category: LetsDiscuss | Content type: Text/Pictures | Add this link to... | tell a friend | bakwaas
LetsDiscuss: Airtel Rebranding-Is it worth it ?
The new logo of Airtel has become the talk of the B-Town.Is the new logo a hit? Or it’s a dud or a copy ? When we look at the new logo,what comes to the mind ? What about the old Airtel Logo ? Airtel started its operations in India in Mid 90s.It had more or less the same logo for all these years.
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Business: Hindustan Unilever Pure it Marvella-Innovation Part 2 !
After Hindustan Unilever rocked the 1500 crore water purifier market in India few years ago,they are back.Last time around their TG was not exactly same as that of Eureka Forbes or Kent but this time HUL claim to take customers from right under their noses. Hindustan Unilever has launched the new Pure it named Marvella(interestingly TMSBee’s last post on Pure it was called HUL Pure it-a Marketing Marvel.Inspired ? ).The purifier is claimed to be the first fully automatic waster purifier.This is a big claim as we all assumed that they were already there.And interestingly the USP still remains the same-No Electricity.Fully Automatic and no Electricity ? Interesting.
discuss | | category: Business | Content type: Text/Pictures | Add this link to... | tell a friend | bakwaas
LetsDiscuss: Horlicks Foodles-Unusual ?
These days companies are moving to generic domains from the specific ones.As an example a petroleum company is repositioning itself as a energy company or a soft drink company is repositioning itself as a beverage company. Something similar seems to be happening with Horlicks offlate.Their last two products have been Horlicks Nutribar and Horlicks Foodles.Both the products have been positioned as Health products.So is Horlicks moving from being a milk powder(malt based milk additive phew !) based company to being a health products company ? Donno.
1 comment | | category: LetsDiscuss | Content type: Text/Pictures | Add this link to... | tell a friend | bakwaas
LetsDiscuss: Nissan Micra-Competition Gets a Tough Touch !
Micra is Nissan’s first major Indian offering.As a brand Nissan is not unknown in india.People have seen Nissan cars around somehow.With this latest offering,Nissan is set to become a household name(if micra becomes successful). After India saw Figos and the Polos,now its the chance to check out Micra. In India,people tend to ask first up, how much will it cost ? Micra is aggressively priced between Rs.3.98 lakh and Rs.5.29-lakh which is very competitive.Ford Figo,Volkswagen Polo,Maruti Swift would all feel the heat with this product. Continue Reading....
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Business: 5 Star -Jo Khaaye Kho Jaaye ! | TMSBiz-Tech,Mktng,Sales n Biz
Cadbury’s (or Kraft’s) 5 star has been one such brand which has always been among the top chocolate brands in India.It has been India from the time you remember.Even today an Indian child would love a 5 star even if he has been exposed to the likes of mars,snickers,toblerone etc. 5 Star has always been a well advertised brand.Cadbury’s always treated 5 star at par with dairy milk when it came to advertising.Many brands came and went but could not topple 5 Star from its position.The closest any brand came was Nestle BarOne which was liked by many.Now a days Mars is also being preferred.
discuss | | category: Business | Content type: Text/Pictures | Add this link to... | tell a friend | bakwaas
LetsDiscuss: Volkswagen Polo Campaign-Different and Insightful !
Click Here for Original Story: http://themanmeetsabharwalblog.com
posted by manmeetsingh123 634 days ago
recently saw this new ad campaign of Volkswagen Polo.I was like WOW.The ads are very fresh.After Figo coming out with interesting ads highlighting the features of their car,Polo has taken a step ahead and has actually demonstrated the features of the car in a fun manner.
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Tech: Intel - Marketeers of Tomorrow ! | Manmeet Sabharwal's
Click Here for Original Story: http://themanmeetsabharwalblog.com
posted by manmeetsingh123 634 days ago
When i was doing my MBA in marketing,Intel’s Intel Inside campaign was my favourite campaign of all times.I was in love with the campaign.Many marketing books take it as a case study(on ingredient marketing). Now from past few months,Intel inside has changed to Intel-sponsors of tomorrow.I still miss Intel Inside as such but the new campaign is just awesome.
discuss | | category: Tech | Content type: Text/Pictures | Add this link to... | tell a friend | bakwaas
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Click Here for Original Story: http://themanmeetsabharwalblog.com
posted by manmeetsingh123 634 days ago
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Click Here for Original Story: http://themanmeetsabharwalblog.com
posted by manmeetsingh123 667 days ago
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LetsDiscuss: The 3D TV Wars-Samsung,LG,Sony !
Click Here for Original Story: http://themanmeetsabharwalblog.com
posted by manmeetsingh123 678 days ago
3D is the new buzz word these days.Avatar has given this word to the world.Now everything is 3D.People are obsessed with the word.3D games,3D movies,3D videos and now the new entrant in India 3D TV. LG,Samsung,SONY all have begun to aggressively market the new concept.In the ongoing IPL we daily see Akshay Kumar telling us about the LG 3D TV.Samsung also has come up with its commercial for 3D range.
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LetsDiscuss: Nimbooz,LMN or Minute Maid-Whose lemon is it anyway ?
Click Here for Original Story: http://themanmeetsabharwalblog.com
posted by manmeetsingh123 680 days ago
In recent times,we have seen a kind of rise in number of lemon based drinks in India.All the beverage makers are moving towards health based drinks as the consumer is demanding that. Coca Cola,Pepsi,Parle Agro all have jumped in the pool with brands Minute Maid Lemon,Nimbooz and LMN respectively.
discuss | | category: LetsDiscuss | Content type: Text/Pictures | Add this link to... | tell a friend | bakwaas
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