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hkmurali / published news
LetsDiscuss: Bond Marketing
A critical look on infilm product placements in the recently James Bond flick , Quantum of Solace
1 comment | | category: LetsDiscuss | Content type: Text/Pictures | Add this link to... | tell a friend | bakwaas
LetsDiscuss: To Change or Not to Change !
A critical look on how people despise "Change" yet how it managed to win the US Presidency
1 comment | | category: LetsDiscuss | Content type: Text/Pictures | Add this link to... | tell a friend | bakwaas
Business: Embrace your Neighbourhood
Embracing the neighbourhood stores to direct targeted traffic is a concept still not yet caught on in most parts of the world. The article goes on to describe the positive effects of such a system1 comment | | category: Business | Content type: Text/Pictures | Add this link to... | tell a friend | bakwaas
Business: Do you know what you want
An analysis on product development on the basis of consumer preferences and whether its a good strategy to adopt it ?4 comments | | category: Business | Content type: Text/Pictures | Add this link to... | tell a friend | bakwaas
Sports: Singapore Grand Prix – A Race Review
An insight and detailed analysis on the first ever night F1 race in Singapore
1 comment | | category: Sports | Content type: Text/Pictures | Add this link to... | tell a friend | bakwaas
LetsDiscuss: The Rain Sale
A unique concept of a sale , where a retail store can introduce a rain or a snow sale , offering a huge discount whenever it rains throughout the year !4 comments | | category: LetsDiscuss | Content type: Text/Pictures | Add this link to... | tell a friend | bakwaas
Tech: Browser Wars : An Inside Look and comparison
A detailed analysis and comparison of the world's top three internet browsers : Mozilla Firefox , Internet Explorer and Google Chrome
5 comments | | category: Tech | Content type: Text/Pictures | Add this link to... | tell a friend | bakwaas
LetsDiscuss: Would anyone care if ur brand goes out of existence tom ?
An article that discusses the importance of creating an emotional connect by brands with their customers
4 comments | | category: LetsDiscuss | Content type: Text/Pictures | Add this link to... | tell a friend | bakwaas
LetsDiscuss: China Halts even the rains
An interesting article detailing the extent to which China has gone to prevent even the rains from obstructing the opening and closing ceremonies.1 comment | | category: LetsDiscuss | Content type: Text/Pictures | Add this link to... | tell a friend | bakwaas
Business: IPhone : Too expensive for a Laggard market
The launch of IPhone in India has raised quite a concern , on its hefty Rs.30k price tag .Can it pass the litmus test ? and a look on previous products that failed becos of the price .
discuss | | category: Business | Content type: Text/Pictures | Add this link to... | tell a friend | bakwaas
Business: Design & Packaging :"Squeezing the right way ahead"
An insight and an analysis on the impact of redesigning or repackaging a product ,which can actually tips the balance in becoming a famous brand, that is effective, simple to use and not complicated.2 comments | | category: Business | Content type: Text/Pictures | Add this link to... | tell a friend | bakwaas
LetsDiscuss: Consumer Education : The right path to build a Brand
An article that focuses on the importance of brands imparting consumer education and teaching the exact usage and usability of a product , in lieu of building a strong brand image
1 comment | | category: LetsDiscuss | Content type: Text/Pictures | Add this link to... | tell a friend | bakwaas
LetsDiscuss: Genuine Sale - The best ever oxymoron
A critical article and an insight on the false discount sales offered by the major brands and retailers in India
discuss | | category: LetsDiscuss | Content type: Text/Pictures | Add this link to... | tell a friend | bakwaas
LetsDiscuss: Do Brand Loyalty exist in Coke or Pepsi ?
An article that points out and shatters the myth of a brand loyalty ,that is actually non-existent in Coca Cola or Pepsi as against popular beliefs
7 comments | | category: LetsDiscuss | Content type: Text/Pictures | Add this link to... | tell a friend | bakwaas
LetsDiscuss: Incidental PR
Are reality shows really real , or is it a marketing gimmick to gain more PR and increase viewership through more "incidents"3 comments | | category: LetsDiscuss | Content type: Text/Pictures | Add this link to... | tell a friend | bakwaas