Tech: Exclusive: More money flowing to targeted media

Avatar No Link
posted by johnnybravo 240 days ago
(Reuters) - U.S. companies will spend nearly $200 billion this year on targeted media such as direct mail, text messages or product placement in video games to concentrate on narrow, valuable groups of consumers, a new study shows.


 discuss | category: Tech | Add this link to... | tell a friend | bakwaas

comments


To login and comment on this story register here .

who voted for this link