Tech: Are Indian Advertisers Liable To Pay Service Tax Themselves And Not Google,USA?

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posted by taxquery 1808 days ago
In my view , Indian advertisers who are taking services of Google ,USA for business campaign or commercial campaign, are themselves liable to pay service tax and not Google USA.Google is the leader in online advertising space selling. Its wonderful program AdWords is very effective way of advertising for business concerns because of its targeted appeal.Google also provides different types of ad formats. It is now undisputed that the online space selling for advertisements is "taxable service" under the Service Tax law.Much before the explicit entry of online advertising space sale brought within Service Tax ambit , Authority on Advance Ruling had ruled that the Google was liable to pay service tax on sale of space on its website.Read this posting for knowing more.
1 comment | tags: google service tax all | category: Tech | Add this link to... | tell a friend | bakwaas

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  • Avatar | written by mohanlalfan 1808 days ago Rating: 0 | Rate comment: + -

    I used to run adwords campaign for a client. Great to receive this information... will inform my client too


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