Till now we were experiencing a wave in advertising which was Animation based Ad campaigns.Vodafone,Virgin,Videocon,Limca(HP campaign) and many more all coming up with their animated campaigns.
It was always said that animation is cheaper in recession as the actors,models and brand ambassadors incur a huge cost.
But now comes the fusion.Aamir Khan in his new Coca Cola ad is animated as a Video Game Character.
He came first in Ghajini the game as an animated character Sanjay.Now this new animated avatar.
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