Movies: A lesson in viral marketing

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posted by vald5emar 311 days ago
I must say, when a client tells me that they want to create a viral campaign, my first reaction is to cringe. Viral marketing is an incredibly risky proposition, and for every hit there tends to be 99 misses. But that doesn't mean I can't appreciate a good viral campaign when I see it, especially when it's produced locally. So when Arthur Koulianos sent me the MyCarBudget case study I thought it w
discuss | tags: viral video marketing facebook brand all | category: Movies | Content type: Text/Pictures | Add this link to... | tell a friend | bakwaas

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