Miscellaneous: Ford sells Jaguar/Land Rover to Tata - source (Reuters)

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posted by garfield79 1522 days ago

A Union flag flies behind a Jaguar car emblem outside a dealership in Manchester, northern England, March 25, 2008. U.S. automaker Ford has agreed to sell its UK-based Jaguar and Land Rover brands to Tata Motors for more than $2 billion, said a source familiar with the matter on Tuesday. REUTERS/Phil NobleReuters - U.S. automaker Ford has agreed to sell its luxury brands Jaguar and Land Rover to Tata Motors for more than $2 billion, according to a source familiar with the matter.



 2 comments | tags: ford jaguar rover tata deal all | category: Miscellaneous | Add this link to... | tell a friend | bakwaas

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  • Avatar | written by garfield79 1522 days ago Rating: 0 | Rate comment: + -

    Wow this is a biggie for Tatas. But im just wondering if Tata will be able to extract some value out of these ill fated luxury cars which guzzle fuel like a barrel. But looks like Tata has it all now, a 1 lakh Rs Car and a 1 Crore Rs car. Bravo to Tatas.

  • Avatar | written by galnextdoor 1521 days ago Rating: 0 | Rate comment: + -

    I was skeptical few years ago when Tata announced the project "under 1 lakh cars", but eventually, i was happy to be wrong. Nano still has long ways to become a credible venture. Now, to be honest, i am again skeptical about Tatas ability to turn the wheels of profit on Jag. The challenge does not play naturally into Indias strength, viz., low cost and tech innovation. Its a marketing challenge.


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