Now the consumer is not restricted to just an Airtel or a Vodafone but he/she has choices.In recent past many new players have entered the market with a bang.
TATA Docomo,Aircel,Virgin,MTS entered the market in recent past (2008-2009) and gave a consumer the ‘choice’.The price wars started.1p/sec,1/2p/sec etc etc were terms used in daily conversations.
Now yet again a new player has entered the market named ‘Uninor’.
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