Many a times branding,marketing and advertising might just not be only for profits,bottomlines etc etc.It can be for some cause.Aircel recently has partnered with WWF for Save our tigers initiative.I saw the ad for the the campaign 2 3 days back and just loved it.
It is in a form of simple but effective story.A cub is being shown alone waiting for its mother who might just not return from the forest.The number 1411 in the end leaves a mark.
Tiger is our national animal.
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