LetsDiscuss: Do Brand Loyalty exist in Coke or Pepsi ?

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posted by hkmurali 1294 days ago

An article that points out and shatters the myth of a brand loyalty ,that is actually non-existent in Coca Cola or Pepsi as against popular beliefs
7 comments | tags: marketing branding coke pepsi all | category: LetsDiscuss | Content type: Text/Pictures | Add this link to... | tell a friend | bakwaas

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  • Avatar | written by garfield79 1293 days ago Rating: 1 | Rate comment: + -

    I am not a great fan of soft drinks, however when I do buy one it has to be coke even if I have to drive an extra mile.

  • Avatar | written by just2impressu 1293 days ago Rating: 1 | Rate comment: + -

    Is there really such a thing? How much of devotion to "brand" is actually devotion to that semi-abstract entity that has been built around a company, and how much of it is loyalty to something else?

  • Avatar | written by just2impressu 1293 days ago Rating: 1 | Rate comment: + -

    OK, so you've got Pepsi, and you've got Coke; provided they don't change, there's a pretty good chance of "brand loyalty" ... to the product. But what if you're a Pepsi person, but Coke makes cooler clothes and branded material? Wouldn't you be just as likely to drink the Pepsi and wear the Coke?

    I'm suggesting there really is no such thing as "brand loyalty ;-))))

  • Avatar | written by garfield79 1293 days ago Rating: 1 | Rate comment: + -

    As far as soft drinks are concerned, my family is extremely dedicated to coke. Brand loyalty does exist as far as the soft drink is concerned. We would not like to drink pepsi, unless there is no choice.

  • Avatar | written by denny 1292 days ago Rating: 1 | Rate comment: + -

    hmmm i for me everything is the name.... first of all i am not that fascinated by soft drinks, but whenever i drink i can take any product of Pepsi or coke like mirindaa, mangola, or sprite.....

    so for me there is no brand loyalty at least in the soft drinks.....

  • Avatar | written by shaan333 1292 days ago Rating: 1 | Rate comment: + -

    I wud like 2 prefer fruit juices

  • Avatar | written by hkmurali 1293 days ago Rating: 0 | Rate comment: + -

    is there anyone out there , who goes the extra mile to buy a coke if only pepsi is available nearby or vice versa?


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