The launch of Reliance Anil Dhirubhai Ambani Group’s (ADAG) direct-to-home (DTH) service-BIG TV DTH will intensify the battle for market share in the nascent but fast growing sector.
ADAG announced the launch of its DTH business here on Tuesday. The services for Reliance Communications’ wholly owned subsidiary will be available on a pan-India basis starting Tuesday, but expansion through retail outlets will happen in phases.
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