IndiaShining: Super-bikes maker Ducati enters Indian market

Acknowledging India’s burgeoning economy, Italian super-bikes maker Ducati Motor Holding announced its entry into the Indian market with its high-end motorcycles priced in the range of Rs 15-50 lakh. “India is no longer an emerging country. It is a reality worldwide. We feel it is the right time to enter the Indian market,” the company’s CEO, Mr Gabriele Del Torchio, said at the launch. The company plans to sell 50 units in the first year through its dealerships in Delhi, Mumbai, Bangalore, Chennai and Hyderabad.
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