IndiaShining: Made in India

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posted by jalsaa 1573 days ago

Driving through the American countryside, an Indian visitor was taking in the sights when something caught his eye. Amid the vast, rolling fields was a farmer riding a Mahindra tractor. Conceptualised and designed at Mahindra and Mahindra’s R&D centre in Mumbai, this made-in-India farm vehicle has managed to grab 6% of US market share in its segment. And now it’s making inroads into mark-ets as diverse as Europe and Sri Lanka.
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