Cricket: Pepsi Cricket World Cup 2011 Campaign: Change the Game | MBA Skool-Study.Learn.Share.

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posted by manmeetsingh123 477 days ago

For the cricket world cup 2011, Pepsi came up with the latest ad campaign “Change the game”. A lot of cricket stars like MS Dhoni, Harbhajan Singh, Sehwag, Suresh Raina and Kevin Peitersen are their brand ambassadors. This ad campaign showcases Pepsi as one of the main factors in these cricket players learning a few special skills which sets them apart on the field. Dhoni learns his ‘helicopter shot’, Harbhajan spins his ‘doosra’, Pietersen learns the ‘Palti Hit’ or the switch hit. This way, the ad campaign clearly establishes that Pepsi soft-drink is not only popular with these stars, but it also is an integral part of their game.
discuss | tags: pespi world cup 2011 cricket bhajji all | category: Cricket | Content type: Text/Pictures | Add this link to... | tell a friend | bakwaas

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