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Business: Indian online advertising market to grow about 32 percent - SiliconIndia
It is expected that the Indian online display advertising market will grow about 32 percent this fiscal to Rs. 430 crore, which is lower than the 38 percent it showed last year, as per a study conducted by the Internet and Mobile Association of India (IAMAI) and research agency IMRB.
9 comments | | category: Business | Content type: Text/Pictures | Add this link to... | tell a friend | bakwaas
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comments
@rambhaiyyas - is this positive or negative news. what is heartening is that online advertising is growing inspite of recession everywhere.
Ofcourse Garfy it is a great news..Since few years Internet has become one of the dominant medium of advertising.People who advertise on the Internet are reaching more and more people every day. And they are reaching the kinds of people that advertisers crave the most.
In my view average Internet-connected consumer has more disposable income to spend on advertisers' products than the average consumer, which draws more advertisers to the media.
This is one of the main reasons that companies have begun to set aside so much of their marketing budgets for Internet advertising. The other reason, aside from the fact that it reaches large numbers of desirable consumers, is that it is at least as effective as advertising through other forms of traditional media. A single exposure to a banner advertisement ad 200% more of a branding impact on a test group than a single exposure to an advertisement in a magazine or on television.
@j2 buddy thats a very intelligent ana;ysis. I agree with completely. Internet ads can leave more impact plus you can instigate consumers tp purchase instantly which may not be possible with other forms of media. Costs are definitely lower than traditional media as of now but so is the market size.
@Garfy, one of my friends has a 20 K INR advertising budget for a month for his site. I wish i had that much money too! He is only a small time player though! The ROI is good for him, he says!
@bikaner, buddy thats a pretty decent budget. What kind of site does your friend run? Are you a webmaster too?
@Garfy, no that is a very small budget! if you go to any webmaster forum you will se that their advertising budgets are into lakhs of rupees per month!
No, i am not an IT person!
Learning the ropes, esp. from SEOharmu & his sites! ru a webmaster or an IT chap!
@bikaner im an IT chap interested in Web. The Web is a great levelling/learning ground. If remember correctly I think you are a medico.