Business: Consensual SMS advertising in India - the market heats up

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posted by piyush 1800 days ago
Mobile service provider Airtel has tied up with UK-based Affle to provide SMS 2.0 - a new generation SMS service in which SMS messages will have colour fonts and lots of better looking emoticons. The ads are supposedly going to be shown on the mobile phone after someone sends a SMS, in those few seconds when you see the 'sending message' icon. Tolerable so far! But if this becomes like you have to listen to an ad jingle before sending a SMS message, I have serious doubts how many users would opt for it. Before this, we have seen two new start ups based on a similar consensual SMS ad marketing model - mGinger and mGarlic. These services allow their users to receive ads of their mobile phones and pay them in return. The ads served are based on the user's specifications.
discuss | tags: sms advertising all | category: Business | Add this link to... | tell a friend | bakwaas

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