Business: Book Review : Myths of innovation

Avatar Click Here for Original Story: http://www.kalyansuman.com
posted by kdonthar 1691 days ago
This book opens with a chapter that talks about - *"Is it really that Newton found 'laws of gravity' when he saw apple falling to the ground"* - Author gives explanation of why this is a myth that sold very well for ages.

In the book ‘the myths of innovation’, Scott Berkun debunks common myths about innovation. These myths are mostly human short cuts or quick fixes our minds take to help to transmit (promote) the information to other people. Innovation is not something that can be processed and manufactured and I felt Berkun did a great job in describing these realities in the book.
discuss | tags: book review the myths of innovation all | category: Business | Add this link to... | tell a friend | bakwaas

comments


To login and comment on this story register here .

See Also